Case Studies

Jörg Halubek

What distinguishes our commitment to Jörg Halubek?

In 2019, we started to do PR for the organist, harpsichordist and conductor Jörg Halubek in the German-speaking area. Besides the press work for his album releases, both as a solo performer and as maestro al harpsichord of the baroque orchestra il Gusto Barocco, which he founded, we advise on artistic and strategic development.

Strategic advice

First steps usually start with a first impression – so one of our first tasks was to advice the professor for historical key instruments on new artist images and to organize the new production. Obligatory a newly compiled biography and Wikipedia articles complete the first impression an interested public gets of the Maestro al harpsichord Jörg Halubek.

Together with Jörg Halubek, we were able to win a record label for his comprehensive Bach-project “Bach. Organlandscapes”, which is also responsible for il Gusto Barocco’s instrumental music releases. We also succeeded in finding an artist agency for his conducing engagement.

In dialog with the artist and his team, we help to shape the program orientation and development of the old music ensemble by providing advice and suggestions. For example, in the direction of the Stuttgart concert series initiated by Jörg Halubek in 2020.

Press work and PR

To make Jörg Halubek’s path as organist, harpsichordist and maestro al harpsichord visible, we accompany his conducting activities and his engagements as instrumentalist, as well as with his ensemble with classic press work.

Thus the engagements of il Gusto Barocco as festival orchestra of the Bachwoche Ansbach were reviewed in FAZ. 

All of his publications, whether it is his comprehensive Bach-project on the organ or opera recordings with il Gusto Barocco, have been widely discussed due to our commitment – in German-speaking area as well as increasingly in other European countries.  

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