Our ser­vices for clas­sic­al music and cul­ture

Your suc­cess in the cul­ture and music industry

Our pas­sion is your vis­ib­il­ity. As an inter­na­tion­ally act­ive com­mu­nic­a­tions agency for clas­sic­al music, cul­ture and the per­form­ing arts, we help your ambi­tions to suc­ceed – wheth­er you are an orches­tra, fest­iv­al, organ­iser or artist. With over 25 years of exper­i­ence, we know the chal­lenges facing the cul­tur­al and music scene today: digit­al upheavals, chan­ging user beha­viour and dwind­ling atten­tion spans demand new dram­at­ur­gies for a suc­cess­ful pres­ence. In work­shops and through con­tinu­ous dia­logue with you, we there­fore devel­op future-proof com­mu­nic­a­tion con­cepts, which we then imple­ment for you. We util­ise the entire spec­trum – from clas­sic press rela­tions and con­tent man­age­ment to social media and online mar­ket­ing.

PR and com­mu­nic­a­tion strategy

Media con­tact

Storytelling is our expert­ise. We rely on an intens­ive dia­logue with our cli­ents to make the essen­tial con­tent of a pro­ject vis­ible. On this basis, we devel­op cus­tom­ised PR and com­mu­nic­a­tion strategies that are pre­cisely tailored to the vari­ous tar­get groups — from art lov­ers and any­one who wants to become one, to media rep­res­ent­at­ives and key decision-makers in the industry. Our mes­sages are clear, con­cise and always highly ser­i­ous. This is how we cre­ate trust and guar­an­tee authen­ti­city. With this stra­tegic focus, we ensure long-term vis­ib­il­ity and con­tinu­ously pro­mote the suc­cess of your brand.

Clas­sic PR

Our storytelling is your suc­cess

You and your pro­ject as a top top­ic in the opin­ion-form­ing media: Clas­sic press rela­tions are inde­pend­ent, effect­ive and long-term. As an indis­pens­able instru­ment of any sus­tain­able com­mu­nic­a­tion strategy, it con­trib­utes sig­ni­fic­antly to suc­cess. Through our long-stand­ing and developed rela­tion­ships with lead­ing journ­al­ists and renowned media houses in Ger­many, Aus­tria, Switzer­land and core European coun­tries, we com­mu­nic­ate your pro­ject with the rel­ev­ant argu­ments to the media world. Report­ing in print, radio, TV, online media and pod­casts strengthens your brand’s cred­ib­il­ity.

Social Media

The gate­way to a new world

Would you like to take off on Ins­tagram, Face­book, YouTube or Spo­ti­fy? With pro­fes­sion­al man­age­ment of your social media chan­nels, you are ideally pre­pared for com­mu­nic­a­tion in the digit­al age. We don’t just ana­lyse the dynam­ics of reach, user beha­viour, col­lab­or­a­tions and tar­get groups — as experts in clas­sic­al music and cul­tur­al top­ics, we bring your con­tent dir­ectly into the digit­al spot­light. In this way, you strengthen your brand iden­tity, present your pro­jects and remain vis­ible to your com­munity at all times. Con­tinu­ous pres­ence and authen­ti­city on the right plat­forms are the key to suc­cess in the digit­al world.

Con­tent Cre­ation

The world is col­our­ful and diverse

Plat­forms such as Ins­tagram, Face­book, YouTube and Spo­ti­fy offer you the oppor­tun­ity to present com­plex top­ics in a simple way and at the same time be dis­covered by a new gen­er­a­tion. We work closely with exper­i­enced video cre­at­ors, pho­to­graph­ers and pod­casters to effect­ively real­ise your goals. We also man­age your budget effi­ciently and coordin­ate col­lab­or­a­tion with com­mu­nic­a­tion part­ners and mul­ti­pli­ers to optim­ise the use of your resources. Through reg­u­lar ana­lyses, we con­tinu­ously adapt your formats to max­im­ise reach and inter­ac­tions. We use tar­geted ana­lys­is tools to ensure that your con­tent both meets the needs of your tar­get groups and is SEO-optim­ised.

Mar­ket­ing / Online Mar­ket­ing

Strategies that make your story sing

With mar­ket­ing and online mar­ket­ing for clas­sic­al music, we devel­op cus­tom­ised strategies that under­pin your story authen­tic­ally and effect­ively. We increase your vis­ib­il­ity and brand aware­ness by spe­cific­ally address­ing your tar­get groups. Your pres­ence is strengthened through tar­geted adverts and edit­or­i­als in spe­cial­ist media, both print and digit­al. We advise you on SEO and social ads to max­im­ise your reach and sup­port you with imple­ment­a­tion. We con­tinu­ously mon­it­or and optim­ise the per­form­ance of the cam­paigns in order to achieve the best pos­sible res­ults and sus­tain­able brand pos­i­tion­ing.

Edit­or­i­al

Words that work

We are the ideal part­ners for con­vey­ing com­plex top­ics from the world of music and cul­ture in an enga­ging and cred­ible way. As experts in cul­tur­al com­mu­nic­a­tion, we sup­port you in com­mu­nic­at­ing your pro­ject effect­ively for a wide range of occa­sions. We cre­ate bespoke texts that are both con­tent-wise pre­cise and styl­ist­ic­ally appeal­ing. Wheth­er it’s pro­gramme notes, bro­chures, news­let­ters, book­lets, or press releases – we tail­or every text indi­vidu­ally to the respect­ive format and its tar­get audi­ence. Your con­tent should be presen­ted not only inform­at­ively but also cap­tiv­at­ingly and at the same time with a sense of grav­itas. This is how we strengthen your pres­ence in the music scene and ensure that your mes­sage reaches the right recip­i­ents.

Event and Pro­ject Man­age­ment

What the com­munity is talk­ing about

Your pro­ject in the spot­light: We ini­ti­ate and real­ise events that reach the com­munity and have a wide reach. Wheth­er pub­lic present­a­tions such as press con­fer­ences, album releases, press trips or oth­er exclus­ive events — we organ­ise every event with atten­tion to detail and cre­ativ­ity in order to com­mu­nic­ate your mes­sage clearly and effect­ively. We take on all tasks, from concept devel­op­ment to plan­ning and real­isa­tion. Through per­son­al­ised sup­port and close cooper­a­tion, we ensure that your event runs smoothly and is a com­plete suc­cess.

Eval­u­ation / Press Review

Make your media echo vis­ible

The eval­u­ation of your and our work is cru­cial for doc­u­ment­ing the suc­cess of your pro­jects. With a qual­i­fied press review, we offer you a trans­par­ent over­view of the media response, which is valu­able for your pat­rons and spon­sors. The inde­pend­ent assess­ment of journ­al­ists makes the qual­ity of your artist­ic work vis­ible and is import­ant for future pro­ject applic­a­tions. Cir­cu­la­tion fig­ures and reach provide import­ant inform­a­tion about the vis­ib­il­ity of your pro­duc­tions in the pub­lic eye. Eval­u­ation and press reviews are our feed­back to you and help you to identi­fy and deliv­er oppor­tun­it­ies for improve­ment in your con­cepts and com­mu­nic­a­tion.

Your con­tact with Ophelia’s Cul­ture PR

OPHELI­AS Cul­ture PR
Ulrike Wil­ck­ens – Man­aging Dir­ect­or and Own­er
Johan­nis­platz 3a
D – 81667 Munich
Tel: +49 (0)89 88 950 940
letter@ophelias-pr.com
www.ophelias-pr.com