Unsere Leidenschaft ist Ihre Sichtbarkeit. Als international tätige Kommunikationsagentur für klassische Musik, Kultur und darstellende Künste verhelfen wir Ihren Ambitionen zum Erfolg – sei es als Orchester, Festival, Veranstalter oder Künstler:in. Mit mehr als 25 Jahren Erfahrung kennen wir die Herausforderungen, vor denen die Kultur- und Musikszene heute steht: Digitale Umbrüche, verändertes Nutzerverhalten und schwindende Aufmerksamkeitsspannen fordern neue Dramaturgien für ein erfolgreiches Auftreten. In Workshops und im kontinuierlichen Austausch mit Ihnen entwickeln wir daher zukunftsfähige Kommunikationskonzepte, die wir für Sie realisieren. Dabei nutzen wir das gesamte Spektrum – von klassischer Pressearbeit über Content Management bis hin zu Social Media und Onlinemarketing.
Storytelling is our expertise. We rely on an intensive dialogue with our clients to make the key content of a project visible. On this basis, we develop customised PR and communication strategies that are precisely tailored to the various target groups — from art lovers and anyone who wants to become one, to media representatives and key decision-makers in the industry. Our messages are clear, concise and always highly serious. This is how we create trust and guarantee authenticity. With this strategic focus, we ensure long-term visibility and continuously promote the success of your brand.
You and your project as a top topic in the opinion-forming media: classic press work is independent, effective and long-term. As an indispensable instrument of any sustainable communication strategy, it makes a significant contribution to success. Thanks to our long-standing and established relationships with leading journalists and renowned media houses in Germany, Austria, Switzerland and the core European countries, we communicate your project to the media world with the relevant arguments. Coverage in print, radio, TV, online media and podcasts strengthens the credibility of your brand.
Would you like to take off on Instagram, Facebook, YouTube or Spotify? With professional management of your social media channels, you are ideally prepared for communication in the digital age. We don’t just analyse the dynamics of reach, user behaviour, collaborations and target groups — as experts in classical music and cultural topics, we bring your content directly into the digital spotlight. In this way, you strengthen your brand identity, present your projects and remain visible to your community at all times. Continuous presence and authenticity on the right platforms are the key to success in the digital world.
Platforms such as Instagram, Facebook, YouTube and Spotify offer you the opportunity to present complex topics in a simple way and at the same time be discovered by a new generation. We work closely with experienced video creators, photographers and podcasters to effectively realise your goals. We also manage your budget efficiently and coordinate collaboration with communication partners and multipliers to optimise the use of your resources. Through regular analyses, we continuously adapt your formats to maximise reach and interactions. We use targeted analysis tools to ensure that your content both meets the needs of your target groups and is SEO-optimised.
With marketing and online marketing for classical music, we develop customised strategies that underpin your story authentically and effectively. We increase your visibility and brand awareness by specifically addressing your target groups. Your presence is strengthened by targeted adverts and editorials in specialist media, both print and digital. We advise you on SEO and social ads to maximise your reach and support you with implementation. We continuously monitor and optimise the performance of the campaigns in order to achieve the best possible results and sustainable brand positioning.
We are the ideal partners for communicating complex topics from the world of music and culture in an exciting and credible way. As experts in cultural communication, we support you in communicating your project in a targeted manner for a wide variety of occasions. We create individualised texts that are both precise in content and appealing in style. Whether programme booklet texts, brochures, newsletters, booklets or press releases — we adapt each text individually to the respective format and its target group. Your content should not only be informative, but also captivating and serious at the same time. In this way, we strengthen your presence in the music scene and ensure that your message reaches the right recipients.
Your project in the spotlight: We initiate and realise events that reach the community and have a wide impact. Whether public presentations such as press conferences, album releases, press trips or other exclusive events — we organise every event with attention to detail and creativity in order to communicate your message clearly and effectively. We take on all tasks, from concept development to planning and realisation. Through personalised support and close cooperation, we ensure that your event runs smoothly and is a complete success.
The evaluation of your and our work is crucial for documenting the success of your projects. With a qualified press review, we offer you a transparent overview of the media response, which is valuable for your supporters and sponsors. The independent assessment of journalists makes the quality of your artistic work visible and is important for future project applications. Circulation figures and reach provide important information about the visibility of your productions in the public eye. Evaluation and press reviews are our feedback to you and help you to identify and deliver opportunities for improvement in your concepts and communication.
OPHELIAS Culture PR
Ulrike Wilckens – Management and owner
Johannisplatz 3a
D — 81667 München
Tel: +49 (0)89 88 950 940
letter@ophelias-pr.com
www.ophelias-pr.com