Since its found­ing, the young Bayreuth Baroque Opera Fest­iv­al has quickly estab­lished itself as a key play­er on the inter­na­tion­al fest­iv­al scene. At its heart is the world’s most beau­ti­ful Baroque theatre, the UNESCO World Her­it­age-lis­ted Mar­gravi­al Opera House in Bayreuth. Each year, a fully staged pro­duc­tion of a for­got­ten Baroque opera is presen­ted here – fea­tur­ing top-tier vocal­ists and dir­ec­ted by Artist­ic Dir­ect­or Max Emanuel Cen­cic.

Oth­er Baroque land­marks in and around Bayreuth, includ­ing the Schlosskirche, the Sonnen­tem­pel in der Erem­it­age, and the church and dis­trict of St. Geor­gen, are also integ­rated into the festival’s pro­gram of exquis­ite con­certs. Thanks to TV broad­casts and stream­ing, Bayreuth Baroque now reaches a glob­al audi­ence in the mil­lions and was named “Fest­iv­al of the Year” in 2024. The 2025 edi­tion is ded­ic­ated to Vene­tian opera, with a new pro­duc­tion of Francesco Cavalli’s Pom­peo Magno.

Opheli­as Cul­ture PR has been respons­ible for the festival’s entire PR and mar­ket­ing strategy from the begin­ning – and has suc­cess­fully imple­men­ted it. Since 2020, we’ve helped raise the festival’s inter­na­tion­al media pro­file and built it into a strong, recog­niz­able brand. As of 2024, we also over­see edit­or­i­al con­tent for the festival’s social media chan­nels. Our long-term storytelling approach plays a key role in shap­ing the evolving iden­tity of Bayreuth Baroque – ensur­ing its unique blend of his­tory and music­al excel­lence con­tin­ues to res­on­ate into the future.