Sin­ce its foun­ding, the young Bay­reuth Baro­que Ope­ra Fes­ti­val has quick­ly estab­lished its­elf as a key play­er on the inter­na­tio­nal fes­ti­val sce­ne. At its heart is the world’s most beau­tiful Baro­que theat­re, the UNESCO World Heri­ta­ge-lis­ted Mar­gra­vi­al Ope­ra House in Bay­reuth. Each year, a ful­ly staged pro­duc­tion of a for­got­ten Baro­que ope­ra is pre­sen­ted here – fea­turing top-tier voca­lists and direc­ted by Artis­tic Direc­tor Max Ema­nu­el Cen­cic.

Other Baro­que land­marks in and around Bay­reuth, inclu­ding the Schloss­kir­che, the Son­nen­tem­pel in der Ere­mi­ta­ge, and the church and dis­trict of St. Geor­gen, are also inte­gra­ted into the festival’s pro­gram of exqui­si­te con­certs. Thanks to TV broad­casts and strea­ming, Bay­reuth Baro­que now rea­ches a glo­bal audi­ence in the mil­li­ons and was named “Fes­ti­val of the Year” in 2024. The 2025 edi­ti­on is dedi­ca­ted to Vene­ti­an ope­ra, with a new pro­duc­tion of Fran­ces­co Cavalli’s Pom­peo Mag­no.

Ophe­li­as Cul­tu­re PR has been respon­si­ble for the festival’s enti­re PR and mar­ke­ting stra­tegy from the begin­ning – and has suc­cessful­ly imple­men­ted it. Sin­ce 2020, we’­ve hel­ped rai­se the festival’s inter­na­tio­nal media pro­fi­le and built it into a strong, reco­gnizable brand. As of 2024, we also over­see edi­to­ri­al con­tent for the festival’s social media chan­nels. Our long-term sto­rytel­ling approach plays a key role in sha­ping the evol­ving iden­ti­ty of Bay­reuth Baro­que – ensu­ring its uni­que blend of histo­ry and musi­cal excel­lence con­ti­nues to reso­na­te into the future.