Since its incep­tion, the still-young Bayreuth Baroque Opera Fest­iv­al has quickly estab­lished itself as a per­man­ent fix­ture in the inter­na­tion­al fest­iv­al land­scape. The centrepiece is the most beau­ti­ful Baroque theatre in the world, the Mar­gravi­al Opera House Bayreuth, a UNESCO World Her­it­age Site. Here, a new staged pro­duc­tion of a for­got­ten Baroque opera is presen­ted annu­ally – with excel­lent vocal stars and under the dir­ec­tion of Artist­ic Dir­ect­or Max Emanuel Cen­cic.

How­ever, oth­er baroque loc­a­tions in Bayreuth, such as the Castle Church, the Sun Temple in the Erem­it­age out­side the city, as well as St. George’s Church and the dis­trict of the same name, are also included in the fest­iv­al pro­gramme with its exquis­ite con­certs. Thanks to TV broad­casts and streams, Bayreuth Baroque now reaches an audi­ence of mil­lions and was named „Fest­iv­al of the Year“ in 2024. The 2025 fest­iv­al edi­tion is ded­ic­ated to Vene­tian opera: Francesco Cavalli’s „Pom­peo Magno“.

Ophelia’s Cul­ture PR has been respons­ible for the entire PR and mar­ket­ing strategy for the festival’s com­mu­nic­a­tion from the out­set and is suc­cess­fully imple­ment­ing it. Since 2020, the fest­iv­al and its opera pro­duc­tions have been made vis­ible in the inter­na­tion­al media and estab­lished as a strong brand. Since 2024, we have also been respons­ible for the edit­or­i­al man­age­ment of the social media pres­ence. Long-term storytelling con­trib­utes sig­ni­fic­antly to the fur­ther devel­op­ment of the Bayreuth Baroque brand, in order to make the unique con­nec­tion between his­tory and music­al excel­lence an exper­i­ence for the future.