Since its incep­tion, the still-young Bayreuth Baroque Opera Fest­iv­al has quickly estab­lished itself as a per­man­ent fix­ture in the inter­na­tion­al fest­iv­al land­scape. The centrepiece is the most beau­ti­ful Baroque theatre in the world, the Mar­gravi­al Opera House Bayreuth, a UNESCO World Her­it­age Site. Here, a new staged pro­duc­tion of a for­got­ten Baroque opera is presen­ted annu­ally – with excel­lent vocal stars and under the dir­ec­tion of Artist­ic Dir­ect­or Max Emanuel Cen­cic.

How­ever, oth­er Baroque sites in Bayreuth, such as the Castle Church, the Sun Temple in the Her­mit­age out­side the city, as well as St. George’s Church and the dis­trict of the same name, are also included in the fest­iv­al pro­gramme with its exquis­ite con­certs. Thanks to TV broad­casts and streams, Bayreuth Baroque now reaches an audi­ence of mil­lions and was named „Fest­iv­al of the Year“ in 2024. At the centre of the 2026 fest­iv­al edi­tion is George Frider­ic Handel’s Flor­id­ante.

From the out­set, Ophelia’s Cul­ture PR has been respons­ible for the entire PR and mar­ket­ing strategy for the festival’s com­mu­nic­a­tion and has suc­cess­fully imple­men­ted it. Since 2020, it has been pos­sible to make the fest­iv­al and its opera pro­duc­tions vis­ible in the inter­na­tion­al media and to estab­lish it as a strong brand. Long-term storytelling con­trib­utes sig­ni­fic­antly to the fur­ther devel­op­ment of the Bayreuth Baroque brand, mak­ing the unique con­nec­tion between his­tory and music­al excel­lence an exper­i­ence for the future as well.