Ophelias is a renowned communications agency specialising in cultural professionals, festivals and institutions in the field of classical music and the performing arts. For over 20 years, we have been offering our diverse clients comprehensive PR and communication concepts. Our services include the implementation, realisation, controlling and documentation of PR measures. The first step towards successful and sustainable PR is to develop the right strategy. That’s why we work closely with our clients to define the goals of their PR and corporate communications.
Our commitment is holistic. We emphasise strategic PR consulting, traditional press relations and digital communication. We also advise our clients on all aspects of marketing, social media, content management and market positioning. Our services can be freely selected from various modules depending on requirements, ranging from editorial support for brochures, websites and newsletters to project management for press events.
National and international press relations remain a central component of our work. We have an extensive international network of leading media, journalists and opinion leaders and maintain a close dialogue with key journalists.
Our team consists of music, theatre and literature scholars who are supported by a qualified network of freelancers from various trades. This enables us to communicate in a value-orientated and competent manner, always keeping an eye on the latest developments and trends in art and culture.
At Ophelias Culture PR, we prioritise quality, professionalism and creativity. We pride ourselves on offering our clients customised solutions and helping them to increase their visibility and reputation in the arts and culture scene.
Our commitment is holistically orientated. We attach great importance to strategic PR consulting, traditional press relations and digital communication. We also advise our clients on all aspects of marketing, social media, content management and market positioning. Our services can be freely selected from various modules depending on requirements, ranging from editorial support for brochures, websites and newsletters to project management for press events.
Early Music | Contemporary | PR Manager
Since 2019, I have been managing PR projects at Ophelias Culture PR, including Ensemble Modern, Basel Sinfonietta, Innsbruck Festival of Early Music, Bayreuth Baroque Festival, and the activities of Palazzetto Bru Zane. My expertise lies in musicology—especially music before 1600 as well as from the modern era to the present day.
This dual perspective shapes my work, from writing program notes and press releases to developing communication strategies for premieres, repertoire rarities, and interdisciplinary formats. My background in economics supports my strategic foresight, particularly in cultural marketing, brand development, and audience targeting.
Musically rooted in boys’ choir and early violin lessons, a performance of Mahler’s Third Symphony was a formative experience. A pivotal moment came with attending the German premiere of Philip Glass’s the CIVIL warS—an event that profoundly expanded my view of music as a socially impactful art form.
After completing my musicology studies with a minor in economics, I joined Ophelias Culture PR as a trainee in 2018. I have stayed on because of the rich content, the variety of tasks, and the joy of smart cultural communication.
Networker | Owner | Strategist
Classical music and culture are my passions. Communicating this is a matter close to my heart. It was already important to me as a music dramaturge at various German theatres and later as a product manager in the record industry. So it was only a small step to set up my own communications agency, as I did in the millennium year 2000. It is important to me to work in a small team of specialised colleagues on an equal footing. Only in this way is it possible for me as a manager to be involved in each of our projects with advice and ideas.
My private life also revolves around culture: in addition to the theatre, concert halls and opera houses, I find art exhibitions extremely relaxing. I studied musicology, theatre studies and history at the Freie Universität Berlin and Ludwig-Maximilians Universität. Even today, it helps me a lot to look at current affairs and conditions from a historical perspective.
OPHELIAS Culture PR
Ulrike Wilckens – Management and owner
Johannisplatz 3a
D — 81667 München
Tel: +49 (0)89 88 950 940
letter@ophelias-pr.com
www.ophelias-pr.com