Ophelias is a renowned communications agency specialising in cultural creators, festivals, and institutions within classical music and performing arts. For over 20 years, we have been offering comprehensive PR and communication concepts to our diverse clients. Our services encompass the implementation, execution, controlling, and documentation of PR measures. The first step towards successful and sustainable PR is developing the right strategy. Therefore, we work closely with our clients to define the goals of their PR and corporate communications.
Our commitment is holistically oriented. We place great importance on strategic PR consulting, traditional press relations, and digital communication. Furthermore, we advise our clients on all matters of marketing, social media, content management, and market positioning. Our services can be freely chosen from various modules according to your needs, ranging from editorial support for brochures, websites, and newsletters to project management for press events.
Press relations, both nationally and internationally, remain a central component of our work. We have an extensive international network of leading media outlets, journalists and opinion formers, and maintain close exchange with key journalists.
Our team consists of music, theatre, and literary scholars, supported by a qualified network of freelancers from various trades. This enables us to communicate in a value-driven and competent manner, while always keeping an eye on the latest developments and trends in art and culture.
At Ophelia’s Culture PR, quality, professionalism, and creativity are paramount. We take pride in offering our clients bespoke solutions and supporting them in enhancing their visibility and reputation within the art and cultural scene.
Our commitment is holistically oriented. We place great importance on strategic PR consulting, traditional press relations, and digital communication. Furthermore, we advise our clients on all matters of marketing, social media, content management, and market positioning. Our services can be freely chosen from various modules according to your needs, ranging from editorial support for brochures, websites, and newsletters to project management for press events.
Late Romantic | Opera | PR Manager
It was in upper secondary music classes that I first encountered Mahler’s *Das Lied von der Erde*. This opened up a world to me that I had previously been unaware of. After graduating from secondary school, I studied Philosophy, Literary and Cultural Studies in Munich – with a particular focus on late Romanticism and early Modernism. In my engagement with Kant, Schopenhauer, and Nietzsche, I was always particularly interested in ways of thinking that are inspired by music.
Since 2021, I’ve been part of Ophelia’s Culture PR – initially as an intern, and now as a PR Manager. Here I can combine my passion for music with creative public relations: communicating with journalists and cultural professionals, or developing tailor-made PR concepts. The regular concert and opera visits aren’t just part of the job, they’re a real privilege too.
The portfolio of Ophelia in particular, which includes early music and Baroque operas, has broadened my horizons. I have found points of contact with styles and eras that were largely unknown to me before, and which have once again changed my perspective on music. It is fascinating how these historical sound worlds are brought back to life in the present day – and how surprising connections between different musical traditions can always be discovered.
Early Music | Contemporary | PR Manager
At Ophelia’s Culture PR, I have been managing projects such as Ensemble Modern, Basel Sinfonietta, Innsbruck Festival of Early Music, Bayreuth Baroque Festival, and the activities of Palazzetto Bru Zane as a PR Manager since 2019. My core strength lies in my musicological foundation – particularly in the field of Early Music, as well as from Modern to Contemporary.
This dual perspective also shapes my work: from writing copy for programmes and press releases to developing communication strategies, for example for world premieres, repertoire rarities or interdisciplinary formats. My business studies education strengthens my strategic foresight – especially in matters of cultural marketing, brand identity and target audience engagement.
Musically rooted in a boy choir and with early violin lessons, a performance of Mahler’s Third was a formative experience for me. A real turning point came with the German premiere of Philip Glass’ the CIVIL WARS – a moment that decisively broadened my view of music as a socially impactful art form.
After studying Musicology with a minor in Economics, I joined Ophelia’s Culture PR in 2018 – I stayed because of the substantive depth, the variety of tasks, and the enjoyment of intelligently crafted cultural communication.
Networker | Owner | Strategist
Classical music and culture are my passions. Conveying this is a matter close to my heart. This was already important to me as a music dramaturgist at various German theatres and later as a product manager in the record industry. Therefore, it was only a small step to found my own communications agency, as I did in the millennium year 2000. It is important to me to work with specialist colleagues in a small team of equals. Only in this way is it possible for me, as the leader, to be involved with advice and ideas on every one of our projects.
Privately, culture also plays a big part in my life: besides theatres, concert halls and opera houses, I find the utmost relaxation in art exhibitions. I studied Music and Theatre Studies and History at Freie Universität Berlin and Ludwig Maximilian University. Even today, it helps me a great deal to view current events and situations from a historical perspective.
OPHELIAS Culture PR
Ulrike Wilckens – Managing Director and Owner
Johannisplatz 3a
D – 81667 Munich
Tel: +49 (0)89 88 950 940
letter@ophelias-pr.com
www.ophelias-pr.com
This website uses cookies that are essential for its technical operation and are always set. Other cookies, used to personalise content and ads, and to analyse access to our website, are only set with your consent. You can revoke your consent at any time in the cookie settings.