Our passion is your visibility. As an internationally active communications agency for classical music, culture and the performing arts, we help your ambitions to succeed — whether you are an orchestra, festival, event organizer or artist. With more than 25 years of experience, we know the challenges facing the cultural and music scene today: Digital upheavals, changing user behavior and dwindling attention spans demand new dramaturgies for a successful performance. In workshops and in continuous exchange with you, we therefore develop sustainable communication concepts that we implement for you. In doing so, we use the entire spectrum — from classic press relations and content management to social media and online marketing.
Storytelling is our expertise. We rely on an intensive dialogue with our clients to make the key content of a project visible. On this basis, we develop customised PR and communication strategies.
You and your project as a top topic in the opinion-forming media: classic press work is independent, effective and long-term. As an indispensable instrument of any sustainable communication strategy, it makes a significant contribution to success.
Would you like to take off on Instagram, Facebook, YouTube or Spotify? With professional management of your social media channels, you are ideally prepared for communication in the digital age.
Platforms such as Instagram, Facebook, YouTube and Spotify offer you the opportunity to present complex topics in a simple way and at the same time be discovered by a new generation.
With marketing and online marketing for classical music, we develop customised strategies that underpin your story authentically and effectively.
We are the ideal partners for communicating complex topics from the world of music and culture in an exciting and credible way.
Your project in the spotlight: We initiate and realise events that reach the community and have a wide impact.
The evaluation of your and our work is crucial for documenting the success of your projects. With a qualified press review, we offer you a transparent overview of the media response, which is valuable for your supporters and sponsors.
Our commitment is holistically orientated. We attach great importance to strategic PR consulting, traditional press relations and digital communication. We also advise our clients on all aspects of marketing, social media, content management and market positioning. Our services can be freely selected from various modules depending on requirements, ranging from editorial support for brochures, websites and newsletters to project management for press events.
Early Music | Contemporary | PR Manager
This dual perspective shapes my work, from writing program notes and press releases to developing communication strategies for premieres, repertoire rarities, and interdisciplinary formats. My background in economics supports my strategic foresight, particularly in cultural marketing, brand development, and audience targeting.
Musically rooted in boys’ choir and early violin lessons, a performance of Mahler’s Third Symphony was a formative experience. A pivotal moment came with attending the German premiere of Philip Glass’s the CIVIL warS—an event that profoundly expanded my view of music as a socially impactful art form.
After completing my musicology studies with a minor in economics, I joined Ophelias Culture PR as a trainee in 2018. I have stayed on because of the rich content, the variety of tasks, and the joy of smart cultural communication.
Networker | Owner | Strategist
Classical music and culture are my passions. Communicating this is a matter close to my heart. It was already important to me as a music dramaturge at various German theatres and later as a product manager in the record industry. So it was only a small step to set up my own communications agency, as I did in the millennium year 2000. It is important to me to work in a small team of specialised colleagues on an equal footing. Only in this way is it possible for me as a manager to be involved in each of our projects with advice and ideas.
My private life also revolves around culture: in addition to the theatre, concert halls and opera houses, I find art exhibitions extremely relaxing. I studied musicology, theatre studies and history at the Freie Universität Berlin and Ludwig-Maximilians Universität. Even today, it helps me a lot to look at current affairs and conditions from a historical perspective.
OPHELIAS Culture PR
Ulrike Wilckens – Management and owner
Johannisplatz 3a
D — 81667 München
Tel: +49 (0)89 88 950 940
letter@ophelias-pr.com
www.ophelias-pr.com