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Clas­sic­al Music and Cul­ture Ser­vices

Your suc­cess in the cul­ture and music industry

Our pas­sion is your vis­ib­il­ity. As an inter­na­tion­ally act­ive com­mu­nic­a­tions agency for clas­sic­al music, cul­ture and the per­form­ing arts, we help your ambi­tions to suc­ceed – wheth­er you are an orches­tra, fest­iv­al, organ­iser or artist. With over 25 years of exper­i­ence, we know the chal­lenges facing the cul­tur­al and music scene today: digit­al upheavals, chan­ging user beha­viour and dwind­ling atten­tion spans demand new dram­at­ur­gies for a suc­cess­ful pres­ence. In work­shops and through con­tinu­ous dia­logue with you, we there­fore devel­op future-proof com­mu­nic­a­tion con­cepts, which we then imple­ment for you. We util­ise the entire spec­trum – from clas­sic press rela­tions and con­tent man­age­ment to social media and online mar­ket­ing. 

PR and
Com­mu­nic­a­tion
strategy

Media con­tact

Storytelling is our expert­ise. We engage in intens­ive dia­logue with our cli­ents to make the essen­tial con­tent of a pro­ject vis­ible. On this basis, we devel­op tail­or-made PR and com­mu­nic­a­tion strategies.

PR and
Com­mu­nic­a­tions strategy

PR and
Com­mu­nic­a­tion
strategy

Media con­tact
PR and
Com­mu­nic­a­tions strategy

Clas­sic
Pub­lic rela­tions

Our storytelling is your suc­cess

You and your pro­ject as a top top­ic in the opin­ion-form­ing media: Clas­sic press rela­tions are inde­pend­ent, effect­ive and long-term. As an indis­pens­able instru­ment of any sus­tain­able com­mu­nic­a­tion strategy, it con­trib­utes sig­ni­fic­antly to suc­cess.

Clas­sic PR

Clas­sic
Pub­lic rela­tions

Our storytelling is your suc­cess
Clas­sic PR

Social Media

The gate­way to a new world

Do you want to get star­ted on Ins­tagram, Face­book, YouTube or Spo­ti­fy? With pro­fes­sion­al man­age­ment of your social media chan­nels, you’ll be per­fectly pre­pared for com­mu­nic­a­tion in the digit­al age.

Social Media

Social Media

The gate­way to a new world
Social Media

Con­tent Cre­ation

The world is col­our­ful and diverse

Plat­forms like Ins­tagram, Face­book, YouTube, and Spo­ti­fy offer you the oppor­tun­ity to present com­plex top­ics in a simple way and to be dis­covered by a new gen­er­a­tion at the same time.

Con­tent Cre­ation

Con­tent Cre­ation

The world is col­our­ful and diverse
Con­tent Cre­ation

Mar­ket­ing
Online mar­ket­ing

Strategies that make your story sing

With mar­ket­ing and online mar­ket­ing for clas­sic­al music, we devel­op tailored strategies that authen­tic­ally and effect­ively under­pin your story.

Mar­ket­ing / Online Mar­ket­ing

Mar­ket­ing
Online mar­ket­ing

Strategies that make your story sing
Mar­ket­ing / Online Mar­ket­ing

Edit­or­i­al

Words that work

We are the ideal part­ners for con­vey­ing com­plex top­ics from the world of music and cul­ture in an excit­ing and cred­ible way.

Edit­or­i­al

Edit­or­i­al

Words that work
Edit­or­i­al

Event and
Pro­ject man­age­ment

What the com­munity is talk­ing about

Your Pro­ject in the Spot­light: We ini­ti­ate and deliv­er events that reach the com­munity and have a wide impact.

Event and
Pro­ject man­age­ment

Event and
Pro­ject man­age­ment

What the com­munity is talk­ing about
Event and
Pro­ject man­age­ment

Eval­u­ation /
Press review

Make your media echo vis­ible

The eval­u­ation of your work and ours is cru­cial for doc­u­ment­ing the suc­cess of your pro­jects. With a qual­i­fied press review, we offer you a trans­par­ent over­view of media cov­er­age, which is invalu­able for your fun­ders and spon­sors.

Eval­u­ation / Press Review

Eval­u­ation /
Press review

Make your media echo vis­ible
Eval­u­ation / Press Review

Our cur­rent pro­jects.

How can we help you?

PR & Strategy | Press

La Cetra Basel

La Cetra Basel is one of the most dis­tin­guished Early Music ensembles in Switzer­land and one of the most import­ant in Europe. Foun­ded in 1999 in the envir­on­ment of the Schola Can­tor­um Basi­li­en­sis, the ensemble has been pas­sion­ately pur­su­ing ori­gin­al sound for over 25 years. Under the dir­ec­tion of the cel­eb­rated Itali­an Early Music expert Andrea Mar­con, La Cetra Basel unites the Baroque orches­tra and, since 2012, also the vocal ensemble.
PR & Strategy | Press

Con­certo Copen­ha­gen

For over thirty years, Con­certo Copen­ha­gen (CoCo) has embarked on a music­al jour­ney of dis­cov­ery. Rooted in the early music scene, the Copen­ha­gen-based orches­tra con­tinu­ously expands its rep­er­toire. Described as an „Ensemble for time­less music,“ it has long been not only a mas­ter of Baroque music but is equally at home in Vien­nese Clas­si­cism, Roman­ti­cism, and con­tem­por­ary music.
Over­all com­mu­nic­a­tion | Press | Social Media

Bayreuth Baroque Opera Fest­iv­al

When the Richard Wag­n­er Fest­iv­al on the Green Hill quiets down again, Baroque music lov­ers from all over the world gath­er at the UNESCO World Her­it­age Mar­gravi­al Opera House in Bayreuth. Since 2020, the Bayreuth Baroque Opera Fest­iv­al has been held there every year in Septem­ber.

Ophelia’s Cul­ture PR.

Your cre­at­ive brand com­mu­nic­a­tion team.

Our com­mit­ment is hol­ist­ic­ally ori­ented. We place great import­ance on stra­tegic PR con­sult­ing, tra­di­tion­al press rela­tions, and digit­al com­mu­nic­a­tion. Fur­ther­more, we advise our cli­ents on all mat­ters of mar­ket­ing, social media, con­tent man­age­ment, and mar­ket pos­i­tion­ing. Our ser­vices can be freely chosen from vari­ous mod­ules accord­ing to your needs, ran­ging from edit­or­i­al sup­port for bro­chures, web­sites, and news­let­ters to pro­ject man­age­ment for press events.

Ferdi Beil­hardt

Late Romantic | Opera | PR Man­ager

It was in upper sec­ond­ary music classes that I first encountered Mahler’s *Das Lied von der Erde*. This opened up a world to me that I had pre­vi­ously been unaware of. After gradu­at­ing from sec­ond­ary school, I stud­ied Philo­sophy, Lit­er­ary and Cul­tur­al Stud­ies in Munich – with a par­tic­u­lar focus on late Roman­ti­cism and early Mod­ern­ism. In my engage­ment with Kant, Schopen­hauer, and Niet­z­sche, I was always par­tic­u­larly inter­ested in ways of think­ing that are inspired by music.

Since 2021, I’ve been part of Ophelia’s Cul­ture PR – ini­tially as an intern, and now as a PR Man­ager. Here I can com­bine my pas­sion for music with cre­at­ive pub­lic rela­tions: com­mu­nic­at­ing with journ­al­ists and cul­tur­al pro­fes­sion­als, or devel­op­ing tail­or-made PR con­cepts. The reg­u­lar con­cert and opera vis­its aren’t just part of the job, they’re a real priv­ilege too.

The port­fo­lio of Ophelia in par­tic­u­lar, which includes early music and Baroque oper­as, has broadened my hori­zons. I have found points of con­tact with styles and eras that were largely unknown to me before, and which have once again changed my per­spect­ive on music. It is fas­cin­at­ing how these his­tor­ic­al sound worlds are brought back to life in the present day – and how sur­pris­ing con­nec­tions between dif­fer­ent music­al tra­di­tions can always be dis­covered.

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All the best, Klaus­er

Early Music | Con­tem­por­ary | PR Man­ager 

At Ophelia’s Cul­ture PR, I have been man­aging pro­jects such as Ensemble Mod­ern, Basel Sin­foni­etta, Inns­bruck Fest­iv­al of Early Music, Bayreuth Baroque Fest­iv­al, and the activ­it­ies of Palazz­etto Bru Zane as a PR Man­ager since 2019. My core strength lies in my musi­co­lo­gic­al found­a­tion – par­tic­u­larly in the field of Early Music, as well as from Mod­ern to Con­tem­por­ary.

This dual per­spect­ive also shapes my work: from writ­ing copy for pro­grammes and press releases to devel­op­ing com­mu­nic­a­tion strategies, for example for world premi­eres, rep­er­toire rar­it­ies or inter­dis­cip­lin­ary formats. My busi­ness stud­ies edu­ca­tion strengthens my stra­tegic foresight – espe­cially in mat­ters of cul­tur­al mar­ket­ing, brand iden­tity and tar­get audi­ence engage­ment.

Music­ally rooted in a boy choir and with early viol­in les­sons, a per­form­ance of Mahler’s Third was a form­at­ive exper­i­ence for me. A real turn­ing point came with the Ger­man premiere of Philip Glass’ the CIVIL WARS – a moment that decis­ively broadened my view of music as a socially impact­ful art form.

After study­ing Musi­co­logy with a minor in Eco­nom­ics, I joined Ophelia’s Cul­ture PR in 2018 – I stayed because of the sub­stant­ive depth, the vari­ety of tasks, and the enjoy­ment of intel­li­gently craf­ted cul­tur­al com­mu­nic­a­tion.

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Ulrike Wil­ck­ens

Net­work­er | Own­er | Strategist 

Clas­sic­al music and cul­ture are my pas­sions. Con­vey­ing this is a mat­ter close to my heart. This was already import­ant to me as a music dram­at­ur­gist at vari­ous Ger­man theatres and later as a product man­ager in the record industry. There­fore, it was only a small step to found my own com­mu­nic­a­tions agency, as I did in the mil­len­ni­um year 2000. It is import­ant to me to work with spe­cial­ist col­leagues in a small team of equals. Only in this way is it pos­sible for me, as the lead­er, to be involved with advice and ideas on every one of our pro­jects.

Privately, cul­ture also plays a big part in my life: besides theatres, con­cert halls and opera houses, I find the utmost relax­a­tion in art exhib­i­tions. I stud­ied Music and Theatre Stud­ies and His­tory at Freie Uni­versität Ber­lin and Lud­wig Max­imili­an Uni­ver­sity. Even today, it helps me a great deal to view cur­rent events and situ­ations from a his­tor­ic­al per­spect­ive.

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Your con­tact with Ophelia’s Cul­ture PR

OPHELI­AS Cul­ture PR
Ulrike Wil­ck­ens – Man­aging Dir­ect­or and Own­er
Johan­nis­platz 3a
D – 81667 Munich
Tel: +49 (0)89 88 950 940
letter@ophelias-pr.com
www.ophelias-pr.com